How to Measure Telemarketing Results?

Measuring Telemarketing ROI is not as easy as it looks! At some instant, telemarketing is seen as Third Party Call Centre that is other method of marketing! We know that fact thatvarious different individuals or firms may have different marketing goals like brand awareness and identity related goals, but doesn’t that ultimately arrive at the same end-point?

The topics which we are going to cover today are as follow:

1. What is Telemarketing?
2. How to Measure Telemarketing ROI?
3. Typical Measurements

Let us discuss the points in detail:

1. What is Telemarketing?

You can laser target the individual decision maker for your specific product or service with Telemarketing. It does not provide brand awareness by an advertising campaign or through PR.  But yes, telemarketing usually comes at a much lower cost.

2. How to Measure Telemarketing ROI?

The timeframe is the key factor to measure telemarketing ROI. The value in a sales pipeline, value in the awareness is created amongst the target audience.

But How One Can Exactly Measure the ROI?

Well, it depends on time-period and how much you pay. Also, it effects if you’re pitching a new product to an existing customer as opposed to a commoditized product to a cold prospect.

A clear database instead of an outdated pile of information will also help you out. Furthermore, the budget will dictate your ability to generate leads regardless of the target. There is no shortcut involved to generate the number of leads per day or per pound/dollar spent. It depends on factors such as:

• Budget available
• A timeframe for calling activity in order to build a pipeline
• Quality of the data used
• The strength of proposition – uniqueness, solving a problem etc
• Depth of competition
• Likeliness of prospects being in contract elsewhere
• Seniority of the decision maker
• Size of the organization

3. Typical Measurements:

You can use the following measures to judge the value you’re getting out of telemarketing:

• Lead Nurturing: Making customer service calls to move the relevant prospects into the sales funnel is another core element of lead generation.
• Awareness: Making your target audience aware of your company’s identity is a somewhat crucial part of all. The number of decision-maker conversations and emails sent following a discussion with the decision making is what is used to measure the awareness.
• Data Building and Validation: it includes valid email addresses, LinkedIn profile and accurate contact information. These profiled aspects are an asset and thus can be used to maximize results and reduce wastage.

InCall System’s Customer Service Outsourcing Singapore is one of the leading telemarketing companies which optimize your organization’s marketing funnel with our demand and lead generation solutions. So, what are you waiting for? Contact “InCall Systems” now!